HubSpot capacity packs: email, workflow and agents compared

HubSpot capacity packs add 1,000 credits a month for €10 on any paid edition, the same €0.010 per credit as pay-as-you-go and agents packs. The real savings come from email and workflow packs, which cost far less per send or action than credits but are only available on Professional and Enterprise.

Packs are one part of HubSpot's new pricing model for new customers in Europe, the Middle East and Africa. Prices below come from HubSpot's Flexible Seats-and-Credits Pricing supplement, as published on 2 October 2026.

Four ways to buy more

Each edition includes a monthly allowance of credits: 5,000 on Starter, 10,000 on Professional and 15,000 on Enterprise. When you need more, there are four kinds of pack, plus pay-as-you-go.

All packs at a glance

Pay-as-you-go overage costs €0.010 per credit, billed in arrears in increments of 10, but only after a first purchase of extra credits. A capacity pack applies for the rest of your term.

Usage above any pack consumes credits at rate-sheet prices.

HubSpot capacity packs and the per-unit maths

Email

The two smaller packs cost the same per email. The bigger packs bring the price down sharply, but only make sense if you send that volume every month.

Workflow actions

The Growth pack is the standout. For €150 a month it covers 500,000 actions. By our calculation, even 20,000 actions a month use 50,000 credits at graduated rates. See how HubSpot workflow actions use credits.

Agents packs vs capacity packs

Agents packs, capacity packs and pay-as-you-go all cost €0.010 per credit, so agents packs give no per-credit saving (our calculation). Their value is convenience: buying a larger block at once rather than many capacity packs. Read HubSpot AI agents pricing.

Which editions can buy what

• Starter can buy capacity packs and agents packs. It can't buy email or workflow packs.
• Professional and Enterprise can buy every pack.

That's why an email-heavy team can pay less on Professional than Starter. See why Professional can be cheaper than Starter.

Three pack decisions, worked through

These use our calculation, graduated bands and our reading of the order of consumption.

A Professional team at 2,000 emails a month

2,000 emails use 30,000 credits. If nothing else touches the 10,000 included credits, the remaining 20,000 credits are 20 capacity packs, or €200, exactly the price of the 2,000-send pack. It's a tie on paper. In practice your included credits will also be paying for workflow actions or agents, and then the pack is the cheaper way to cover the email.

A sales and marketing team on Professional

Two Front Office users and three Core users send 10,000 emails and run 20,000 workflow actions a month. The 10,000-send pack (€1,000) covers the email and the Growth pack (€150) covers the automation. With seats at €420, the month comes to €1,570, and the 10,000 included credits are left for anything else.

A support-led team on Enterprise

Ten Front Office users and five Core users need a sandbox, so only Enterprise fits. They send 100,000 emails and run 500,000 workflow actions a month, and their customer agent resolves 1,000 conversations. The 100,000-send pack (€3,000) and the Growth pack (€150) cover email and automation. The agent uses 50,000 credits; after 15,000 included, the other 35,000 are 35 capacity packs, or €350. With seats at €1,950, the month comes to €5,450.

How packs interact with included credits

HubSpot hasn't confirmed the order in which packs, included credits and purchased credits are used. Our calculator assumes:

1. Pack volume is used first.
2. Then included credits.
3. Then purchased credits, bought in whole 1,000-credit packs.

It also treats email and workflow credit bands as graduated. These are our reading, and they're among the open questions HubSpot has yet to answer.

Choosing packs: a simple approach

1. Estimate monthly volumes for email, workflow actions and agents.
2. Convert them to credits using the rate sheet in HubSpot Credits explained.
3. Subtract your included credits.
4. Compare the shortfall at €10 per 1,000 credits with the price of the relevant pack.
5. Pick the cheapest combination. Our calculator tries every email and workflow pack combination and keeps the cheapest.

Common mistakes

• Buying agents packs to save money. They cost the same per credit as capacity packs.
• Overbuying. Credits reset monthly and don't roll over, and a capacity pack applies for the rest of your term, so size packs for a typical month.
• Forgetting internal email. Notifications and reminders count as email sends and can tip you into a bigger pack.
• Pricing Starter without packs in mind. If you need email or workflow packs, you need Professional or Enterprise.

Compare packs in the calculator