HubSpot changed its pricing for new customers in EMEA on 1 October 2026. See what it means for you. →
    PlanMyHub
    Updated 2 October 2026

    HubSpot pricing,
    in plain English.

    HubSpot has changed how it charges new customers in Europe. One edition, seats for your people, credits for what HubSpot does. See exactly what it costs you — in two minutes, no email needed.

    Completely free No email required Takes 2 mins
    NewHubSpot's seats-and-credits pricing for EMEA, explained→

    What changed on 1 October

    HubSpot now sells to new customers in EMEA on a seats-and-credits model. Existing customers stay on their current pricing.

    One edition for everything

    New EMEA customers pick Starter, Professional or Enterprise for the whole account. No more buying hubs one by one.

    HubSpot's new pricing model explained

    Seats for people

    Core seats from €20 a month, Front Office seats for customer-facing teams from €120 (HubSpot list prices).

    Core vs Front Office seats

    Credits for activity

    Emails, workflow actions and AI agents use monthly HubSpot Credits. Packs make heavy use cheaper.

    HubSpot Credits explained

    What surprises most buyers.

    None of this is – it's just not obvious until you know where to look.

    Not as simple as it looks.

    Hubs, tiers and contacts on the current model. Seats, credits and packs on the new one.

    On HubSpot's current pricing you assemble a platform: which hubs, which tier, how many seats, how many marketing contacts. New customers in EMEA pick one edition instead, then pay for seats for their people and credits for activity, with packs that make heavy use cheaper. Either way, each decision affects the others. Most people know roughly what they want, but not what it adds up to.

    Not the final price.

    HubSpot pricing is more negotiable than most buyers realise.

    HubSpot contracts have more flexibility than the list price suggests. Timing, bundling, and having the right partner in your corner all affect what you actually pay. Most buyers don't know this going in.

    Not a fixed cost.

    What you're paying on day one rarely reflects what you're paying by year two.

    HubSpot scales with you, which is the point – but it also means your costs will grow. Understanding the likely trajectory of your subscription helps you plan a budget that doesn't surprise you.

    An honest estimate before you commit

    PlanMyHub is a free, independent HubSpot pricing calculator. It shows what HubSpot is likely to cost for your team and usage, with the assumptions on show, before you speak to anyone or sign anything.

    • Covers HubSpot's current and new pricing
    • Every price sourced and dated
    • No email, no sales call

    Free · No email required · 2 minutes

    What does your business actually need from HubSpot?

    A few plain-English questions about your business – and we'll show you exactly what HubSpot would cost you, and why.

    Current and new HubSpot pricing Credits, packs and onboarding fees explained Honest recommendations

    Based on your actual situation, not a generic list price

    Surfaces the fees and thresholds most quotes skip over

    Shows what HubSpot hasn't confirmed yet, instead of guessing

    Built for the moment before you commit.

    PlanMyHub was designed for one specific job — giving you a clear, honest picture of what HubSpot will actually cost before you speak to anyone or sign anything.

    What HubSpot does

    On HubSpot's current pricing you buy these as separate hubs. New customers in EMEA get them through one edition instead.

    Marketing Hub icon

    Marketing Hub

    Everything for email campaigns, automation, landing pages, and lead capture.

    Sales Hub icon

    Sales Hub

    Pipeline management, deal tracking, meeting scheduling, and follow-up sequences.

    Service Hub icon

    Service Hub

    Help desk, ticketing, live chat, and customer support tools.

    Content Hub icon

    Content Hub

    Build and manage your website, blog, and landing pages - all connected to your CRM.

    Data Hub icon

    Data Hub

    Connect your apps, sync and clean customer data, and automate business processes.

    Commerce Hub icon

    Commerce Hub

    Accept payments, send invoices, and manage quotes.

    Ready to see what you'd actually pay?

    Common questions about HubSpot pricing

    From 1 October 2026, new HubSpot customers in EMEA buy on a new seats-and-credits model. You pick one edition for the whole account (Starter, Professional or Enterprise), pay for seats for your people, and use monthly HubSpot Credits for activity such as email sends, workflow actions and AI agents. Marketing contacts are no longer billed separately; they count towards your record capacity. Existing customers, and customers outside EMEA, stay on HubSpot's current hub-by-hub pricing.

    It applies to new customers in EMEA from 1 October 2026. If you're already a HubSpot customer, you stay on your current pricing. HubSpot hasn't given a migration date, although it reserves the right to move older subscriptions to current products. HubSpot hasn't published the exact list of countries either, so whether the UK is included isn't confirmed yet. The calculator asks where you are and prices the model that fits.

    On the new EMEA model, credits are a monthly allowance used by activity such as email sends, workflow actions, AI agents and buyer intent. Starter includes 5,000 credits a month, Professional 10,000 and Enterprise 15,000. Credits reset every month and don't roll over. Extra credits cost €0.010 each (HubSpot list price). If you haven't bought any extra credits, the features that use them pause when your included credits run out.

    Both are seats on the new EMEA model. A Core seat gives core access, including Breeze Assistant and Smart CRM, from €20 a month on Starter, €60 on Professional and €90 on Enterprise. A Front Office seat adds dedicated workspaces and tools for customer-facing teams such as sales and service, and includes Core access: from €120 a month on Professional and €150 on Enterprise. Starter has no Front Office seats. These are HubSpot's EUR list prices.

    It depends on which pricing model applies to you and how your team will use HubSpot. On the current model you pay per hub and tier, plus seats and, for Marketing Hub, marketing contacts. On the new EMEA model you pay for seats on one edition, plus any credits or packs beyond what's included; seats start at €20 a month on Starter. Most real setups cost more than the headline price, so use the calculator to get a number for your actual team and usage.

    Starter covers the basics: email, a simple pipeline and forms. Professional adds automation workflows, sequences, custom reporting, custom objects and more. On the new EMEA model, Professional also unlocks Front Office seats and email and workflow packs, which can make it cheaper than Starter if you send a lot of email (our calculation). On either model the step up is significant, so be clear on which features you'll actually use before committing.

    On the current model, yes for Marketing Hub: your plan includes a marketing contact tier, and your bill goes up when your list grows past it. On the new EMEA model, marketing contacts aren't billed separately. Every record counts towards your edition's record capacity (25,000 on Starter, 250,000 on Professional, 15 million on Enterprise), and you can buy more if you need it.

    On the current model, HubSpot charges a one-time onboarding fee for most Professional and Enterprise plans, and buying through a HubSpot Solutions Partner can mean that fee is waived. HubSpot hasn't published onboarding fees for the new EMEA model yet, so the calculator shows them as unknown rather than guessing.

    On the current model, annual billing is usually cheaper than monthly, and HubSpot runs startup and nonprofit programmes. On the new EMEA model, HubSpot hasn't yet confirmed how monthly and annual terms compare or whether its nonprofit discount applies. On either model, choosing the right tier or edition, and the right packs, is often the biggest saving.

    Almost certainly not. On the current model, most businesses start with one to three hubs, usually Marketing, Sales or Service. On the new EMEA model you don't buy hubs one by one at all: one edition covers the platform, and you pay for seats and usage. The calculator works out what's relevant to your situation either way.

    A few that catch people out. On the current model: onboarding fees on Professional and Enterprise plans, Marketing Hub contact tiers, and per-seat costs as your team grows. On the new EMEA model: credits running out (features pause unless you've bought extra), email and workflow volumes that add up, and internal notification emails and meeting reminders that also use credits. None of these are exactly, but they're easy to miss. PlanMyHub factors them in.

    On the current model it depends on the hub and tier: Starter is priced per seat, while Professional and Enterprise combine a base price with seats. On the new EMEA model you pay per seat on one edition. Every account needs at least one seat, and Starter is capped at 10 paid seats. The calculator handles the maths for you.

    Yes, and it's a common path on either model. On the current model, plan for the price jump and any onboarding fee that applies when you upgrade. On the new EMEA model, an upgrade changes the edition for the whole account, because mixed editions aren't supported.

    Yes. HubSpot's free CRM gives you contact management, deal pipelines and basic email with no time limit. On the new EMEA model, the free edition allows up to 2 users, 3,000 records and 300 email sends a calendar month. The limits kick in when you want automation, advanced reporting or email at scale, which is where paid plans come in. The calculator tells you whether you need to pay, and for what.

    It depends on what you're replacing and how much of it you'll actually use. HubSpot's strength is having everything in one place: CRM, marketing, sales and support, with shared data across all of it. For businesses that would otherwise stitch together five separate tools, that consolidation is worth a lot. For businesses that just need a CRM and basic email, it can be overkill. Get a clear estimate first, then decide.

    Get your personalised estimate in two minutes.