What does a HubSpot email cost now?
On HubSpot's new pricing, the email cost depends on how you pay: a send paid for with credits costs €0.15 for the first 10,000 a month, while the 2,000 and 10,000 email packs work out at €0.10 per email (our calculation). Email packs are only available on Professional and Enterprise, so Starter pays credit rates for every email beyond its included credits.
Email is one part of HubSpot's new pricing model for new customers in Europe, the Middle East and Africa. Rates and prices below come from HubSpot's Flexible Seats-and-Credits Pricing supplement, as published on 2 October 2026.
Emails now use credits
Under the new seats-and-credits model, there's no separate charge for marketing contacts. Instead, each email HubSpot sends uses credits from your monthly allowance, and beyond that, from packs or extra credits.
What counts as an email send
Almost everything. "Email send" covers all HubSpot-sent email except one-to-one email from a connected or hosted inbox. It includes:
- Marketing emails
- Transactional emails
- Automated emails from workflows
- Internal notification emails
- Meeting reminder emails
- Survey emails
So the email that tells a rep "new lead assigned" counts, just like a newsletter does. One-to-one emails a rep writes from their connected inbox don't.
Credits per email
| Monthly volume | Credits per email |
|---|---|
| 1–10,000 | 15 |
| 10,001–55,000 | 5 |
| 55,001–100,000 | 2 |
| 100,001+ | 0.5 |
HubSpot hasn't confirmed whether these bands are graduated (each band priced separately) or whether one rate applies to your whole volume. Our calculator treats them as graduated; that's our reading.
HubSpot email cost per send, worked out
Extra credits cost €0.010 each. So (our calculation):
| How you pay | Cost per email |
|---|---|
| Credits, first 10,000 a month (15 credits) | €0.15 |
| 2,000-send pack at €200 | €0.10 |
| 10,000-send pack at €1,000 | €0.10 |
| 100,000-send pack at €3,000 | €0.03 |
Packs are a third cheaper per email than credits for the first 10,000. The largest pack, 1,000,000 sends for €6,000, brings the cost per email below one cent, but only if you send that volume every month. Usage above a pack consumes credits at rate-sheet prices.
Counting your monthly sends
Most teams underestimate their email volume because they only count campaigns. Here's a typical month for a small business, in sends and credits (our calculation, all in the first band):
- A monthly newsletter to 4,000 contacts: 4,000 sends.
- A three-email welcome series for 200 new contacts: 600 sends.
- An internal "new lead" notification to a rep for each of those 200 contacts: 200 sends.
- Meeting reminders for 100 meetings: 100 sends.
That's 4,900 sends, or 73,500 credits at 15 credits each. It's more than 14 times Starter's 5,000 included credits, and more than 7 times Professional's 10,000. The notifications and reminders alone use 4,500 credits, nearly all of Starter's allowance.
Starter vs Professional
The big difference: email packs are Professional and Enterprise only. Starter customers pay for every email beyond their included credits at credit rates.
How far included credits go
If you spent your included credits on nothing but email (our calculation):
| Edition | Included credits | Emails covered |
|---|---|---|
| Starter | 5,000 | about 333 |
| Professional | 10,000 | about 666 |
| Enterprise | 15,000 | about 1,000 |
That's not many. And included credits are shared with everything else that uses credits, such as workflow actions and agents. The Free edition works differently: it allows 300 email sends per calendar month.
What happens beyond that
On Starter, once included credits are gone, emails pause unless you've bought extra credits. If you buy capacity packs, each 1,000 credits costs €10 and covers about 66 emails at the first-band rate (our calculation).
On Professional, you can buy an email pack. HubSpot hasn't confirmed the order in which packs, included credits and purchased credits are used. Our calculator assumes pack sends are used first, then included credits, then purchased credits.
An example: 10,000 emails a month
Four Core users sending 10,000 emails a month (our calculation, using our reading of credit consumption):
- Starter: 10,000 emails × 15 credits = 150,000 credits. Minus 5,000 included leaves 145,000 credits, or 145 capacity packs at €10 = €1,450. Add seats (4 × €20 = €80) for €1,530 a month.
- Professional: a 10,000-send pack covers all the email for €1,000. Add seats (4 × €60 = €240) for €1,240 a month.
Professional comes out cheaper, despite higher seat prices. The full story is in why Professional can be cheaper than Starter.
Small senders
If you send a modest volume, Starter and credits can still be the cheapest route. Three Core users on Starter sending 1,000 emails a month come to €160 a month (our calculation):
- Seats: 3 × €20 = €60.
- Email: 1,000 × 15 = 15,000 credits. Minus 5,000 included leaves 10,000 credits, or 10 capacity packs at €10 = €100.
A small pack decision on Professional
Packs don't always beat credits. Take a Professional account sending 2,000 emails a month and using its included credits for nothing else (our calculation):
- Credits only: 2,000 × 15 = 30,000 credits. Minus 10,000 included leaves 20,000 credits, or 20 capacity packs at €10 = €200.
- 2,000-send pack: €200.
It's a tie. The pack wins as soon as your included credits are needed for workflow actions or agents, because the pack leaves them free (on our reading of the order of consumption). If you send well under 2,000 a month and do little else, included credits may be enough.
Which pack for which volume
- Up to a few hundred emails a month: included credits may cover it, on any paid edition.
- Around 2,000 a month on Professional or Enterprise: compare the 2,000-send pack with capacity packs, as above.
- Around 10,000 a month: the 10,000-send pack at €1,000.
- Approaching 100,000 a month: the 100,000-send pack at €3,000 brings the cost down to €0.03 per email (our calculation).
Tips to control email cost
- Audit internal notifications. Replace some with in-app tasks or digests where it makes sense, but remember in-app notifications from workflows are also credit-consuming actions.
- Count every email type, not just campaigns. Reminders and surveys add up.
- Compare a pack with credits once you send more than a few hundred emails a month on Professional.
- Set a monthly credit limit so a large send doesn't surprise you. See how to keep credit spend under control.
For every rate in one place, see HubSpot Credits explained.
Frequently asked questions
How much does one HubSpot email cost on the new model?
By our calculation, €0.15 per email at credit rates for the first 10,000 a month (15 credits at €0.010 each). The 2,000 and 10,000 email packs both work out at €0.10 per email.
Can I buy email packs on Starter?
No. Email packs are Professional and Enterprise only. On Starter, email beyond your included credits uses capacity packs or overage.
How many emails do my included credits cover?
If spent only on email, about 333 sends a month on Starter and about 666 on Professional (our calculation).
Do internal notification emails count?
Yes. All HubSpot-sent email counts except one-to-one email from a connected or hosted inbox.
What happens if my emails use up all my credits?
If you've bought no extra credits, credit-using features, including email sends, pause until credits reset. Overage applies only after a first purchase of extra credits.