Workflow actions now cost credits: how to estimate yours

On HubSpot's new pricing, many workflow actions use credits: 3 credits each for the first 10,000 a month, falling at higher volumes, and 10 credits for a Breeze workflow action. At credit rates that's €0.03 per action, but on Professional and Enterprise the Growth pack covers 500,000 actions for €150 a month, which works out at €0.0003 each (our calculation).

Workflow credits are one part of HubSpot's new pricing model for new customers in Europe, the Middle East and Africa. Rates and prices below come from HubSpot's Flexible Seats-and-Credits Pricing supplement, as published on 2 October 2026.

Automation now has a running cost

If your portal runs a lot of automation, workflow actions can become one of the biggest parts of your bill, or one of the cheapest if you buy the right pack.

Remember that workflows themselves are a Professional and Enterprise feature (up to 2,000 workflows). Starter accounts don't have them, so this article is about Professional and Enterprise.

Which HubSpot workflow actions use credits

HubSpot lists these credit-consuming actions:

• Rotate owner
• Edit record
• Create record
• Create task
• Internal email and in-app notifications
• Send email
• Add to ads audience
• Salesforce campaign and task actions
• Format data
• Custom code
• Webhooks
• Connected-app actions

A Breeze workflow action uses 10 credits each.

Note that "send email" and internal email actions are also email sends, which have their own credit rates. See what a HubSpot email costs now.

The volume bands

HubSpot hasn't confirmed whether these bands are graduated (each band priced separately) or whether one rate applies to your whole volume. Our calculator treats them as graduated; that's our reading.

At credit rates, a workflow action in the first band costs €0.03 (our calculation: 3 credits at €0.010).

Workflow packs

Workflow packs are Professional and Enterprise only. The Growth pack works out at €0.0003 per action (our calculation), a tiny fraction of the credit rate. Usage above a pack consumes credits at rate-sheet prices.

Worked example: 20,000 actions a month

Say your workflows perform 20,000 credit-consuming actions a month. Using graduated bands (our reading) and our calculation:

At €0.010 per credit, 50,000 credits is worth €500. The Growth pack covers up to 500,000 actions for €150.

Why included credits don't save you

You might think your included credits would absorb some of that. They do, but not enough. On Professional, 10,000 credits are included each month:

• 50,000 credits needed, minus 10,000 included, leaves 40,000 credits short.
• 40 capacity packs at €10 = €400 a month.
• The Growth pack = €150 a month.

So even after included credits, the pack is much cheaper (our calculation). And if you buy the pack, your included credits stay free for emails, agents and everything else, assuming pack usage is counted first. HubSpot hasn't confirmed the order of consumption; our calculator uses packs first, then included credits, then purchased credits.

A smaller example: 10,000 actions a month

Not every portal runs that much automation. Say 2,000 new leads arrive each month and each one passes through five credit-consuming actions: rotate owner, create task, an internal notification, an edit record step and an add to ads audience step. That's 10,000 actions, all in the first band (our calculation):

• 10,000 actions × 3 credits = 30,000 credits, worth €300 at credit rates.
• On Professional, minus 10,000 included credits, that leaves 20,000 credits: 20 capacity packs at €10 = €200.
• The Growth pack = €150.

The pack still wins, and it leaves your included credits for email. Remember too that the internal notification in that workflow is also an email send, which uses email credits on top.

At very high volumes

The bands fall steeply, but credits still add up. On graduated bands (our reading), 100,000 actions in a month use 10,000 × 3, plus 45,000 × 2, plus 45,000 × 0.5, or 142,500 credits (our calculation). The Growth pack covers up to 500,000 actions for €150, so a portal at that scale is almost certainly better off with the pack. Beyond 500,000 actions a month, the Scaled pack covers 500,000,000 actions for €900.

Breeze workflow actions

Breeze workflow actions are priced separately, at 10 credits each. 1,000 Breeze actions a month use 10,000 credits, the whole of Professional's included allowance (our calculation). If you plan to use them, estimate them on their own line rather than folding them into your standard action count.

How to estimate your own volume

1. List your active workflows. Note which actions in each are credit-consuming.
2. Estimate how often each workflow runs a month. Enrolments times actions per enrolment gives a rough count.
3. Include notifications. Internal emails and in-app notifications are easy to overlook.
4. Add Breeze actions separately, at 10 credits each.
5. Compare with the Growth pack. Once your actions use more than a few thousand credits beyond what's included, the pack is likely to win.

Ways to keep action counts down

Before you buy anything, it's worth checking whether every action earns its place:

• Combine steps. One edit-record action that sets several properties may replace a chain of separate edits, depending on how the workflow is built.
• Tighten enrolment. Workflows that enrol records which then do nothing still run their actions.
• Review notifications. Do all of them need to go out, to everyone?
• Retire old workflows. Automations nobody owns are easy to forget and still use credits.

Don't forget the pause rule

If you haven't bought any extra credits and your included credits run out, credit-using features pause. For workflows, that could mean actions don't run until the credits reset. Overage billing only applies after a first purchase of extra credits. Admins can set a monthly credit limit, with alerts at 75%, 85% and 90% usage. See how to keep credit spend under control.

For all credit rates, see HubSpot Credits explained. To compare every pack, including email and agents packs, see HubSpot capacity packs compared.

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