Already a HubSpot customer? What the new pricing means for you

If you're an existing HubSpot customer, the pricing change of 1 October 2026 doesn't affect you yet: the new seats-and-credits model applies to new customers in Europe, the Middle East and Africa, and existing customers stay on their current model. HubSpot has given no migration date, but it reserves the right to move legacy subscriptions to current products, so it's worth preparing before your next renewal.

For the full picture of what new customers buy, read our guide to HubSpot's new pricing model. Prices referred to below come from HubSpot's Flexible Seats-and-Credits Pricing supplement, as published on 2 October 2026.

What the HubSpot pricing change means for existing customers

Nothing changes today. But there are two things worth knowing:

• HubSpot has given no migration date for existing customers.
• HubSpot reserves the right to move legacy subscriptions to current products.

So it's sensible to understand the new model now, rather than when a renewal quote lands.

What's different under the new model

Why the two can't be compared directly

The two models don't use the same units. Your current plan bundles seats into hubs and tiers and bills marketing contacts separately. The new model charges each seat individually, counts every record across all objects and meters activity in credits. Any side-by-side figure would rest on assumptions about how your hubs map to one edition that HubSpot itself hasn't published, so we don't produce one. What you can do is work out what your account would cost on the new model, using your real usage.

What would drive your bill on the new model

If you were ever moved, these are the things that would set the price:

• Your edition. One edition covers the whole account. If one team needs a Professional feature, such as workflows or sequences, everyone is on Professional.
• Your seat mix. Core Seats cost €20, €60 or €90 a month by edition; Front Office Seats €120 or €150. See HubSpot Core vs Front Office seats.
• Your records. Every record on every object counts against capacity: 25,000, 250,000 or 15,000,000 by edition.
• Your activity. Every HubSpot-sent email except one-to-one inbox email uses credits, as do many workflow actions and every AI agent task. See HubSpot Credits explained.
• Your packs. Email and workflow packs, on Professional and Enterprise, cost far less per unit than credits.

What we don't know yet

Several things that matter to existing customers are unknown:

• The migration date for existing customers.
• Onboarding fees on the new model.
• Whether "starts at" prices assume monthly or annual terms.
• Local-currency prices. HubSpot publishes this model in euros only.
• The exact EMEA country list. Whether the UK is included is unconfirmed.
• Nonprofit discounts on the new model.
• How free-CRM portals upgrading in EMEA are treated.

We don't guess these. When HubSpot confirms them, we'll log it in our tracker of what HubSpot has and hasn't confirmed.

What to check before your next renewal

1. Ask directly. Ask your HubSpot account manager whether your renewal will stay on your current model, and whether the new model will be offered or required.
2. Get it in writing. If you're told your current model continues, ask for that in your renewal paperwork.
3. Measure your usage. Pull your monthly email volume (all types), workflow action counts and total records across objects.
4. Map your users. Who would need a Front Office Seat, and who would only need Core?
5. Check your edition fit. On the new model you can't mix editions. If one team needs Professional features, the whole account moves to Professional.
6. Understand credits. Included credits reset monthly and don't roll over; features pause when they run out unless you've bought extra credits.

How to measure your usage now

The numbers that matter on the new model aren't all on your current invoice, so gather them before you need them:

• Emails: count marketing emails, but also automated emails, internal notifications, meeting reminders and survey emails. All of them would use credits.
• Workflow actions: for each active workflow, estimate monthly enrolments and the number of credit-consuming actions, such as rotate owner, create task, edit record and webhooks.
• Records: total every object, not just contacts. Companies, deals, tickets and custom objects all count.
• People: list everyone who logs in and mark who works with customers inside HubSpot every day.
• Agents: note any AI agents you use or plan to use, and how many conversations, leads or records they'd handle.

With those five numbers, our calculator can price your account on the new model in a few minutes. To see how typical teams come out, HubSpot's new pricing: five setups priced runs five businesses through every edition.

If you're on the free CRM

Free users are in a slightly different position. The new model has its own Free edition, with up to 2 free users, 3,000 records and 300 email sends per calendar month. But HubSpot hasn't said how free-CRM portals that upgrade in EMEA will be treated: whether they buy on the new model like any new customer, or something else. If you're planning to upgrade, ask HubSpot which model your portal will move to before you commit, and get the answer in writing.

Should you switch early?

HubSpot hasn't said whether existing customers can opt in. If you're offered the choice, look at the full monthly total on the new model, not just seat prices, and check which edition your features would require.

If you're considering leaving and rejoining as a "new" customer to get the new model, be cautious: how existing and upgrading portals are treated isn't confirmed.

The decision in brief

Estimate your bill on the new model