HubSpot Pricing 2026: What It Actually Costs
New customers in Europe, the Middle East and Africa: HubSpot changed how it charges new customers on 1 October 2026. Read what changed.
The hub-by-hub prices in this article were last checked on 23 February 2026 (legacy prices). New-model figures are as published by HubSpot on 2 October 2026.
HubSpot pricing in 2026 depends on which model you buy on. On the hub-by-hub model, Starter seats cost around $20 a month and Professional Hubs run from roughly $500 to $890 a month (legacy prices, checked 23 February 2026). New customers in Europe, the Middle East and Africa now buy one edition instead, with a Core Seat from €20 a month plus monthly credits for usage.
HubSpot now has two pricing models
Since 1 October 2026, HubSpot runs two pricing models side by side:
- The current hub-by-hub model. You buy individual Hubs (Marketing, Sales, Service and so on) at Starter, Professional or Enterprise, pay for seats, and pay for marketing contacts on Marketing Hub. This still applies to existing customers everywhere and to new customers outside Europe, the Middle East and Africa (EMEA).
- The new seats-and-credits model for new EMEA customers. You pick one edition for the whole account, pay for Core or Front Office seats, and use monthly credits for things like email sends, workflow actions and AI agents. HubSpot's own documents still call it a "Limited Release" program.
Most of this guide covers the hub-by-hub model, because that is what most HubSpot customers pay today. If you are a new customer in EMEA, jump to New EMEA customers on HubSpot's seats-and-credits pricing below or read our full guide to HubSpot's new pricing model.
Why hub-by-hub pricing is confusing
On the current model, HubSpot's pricing depends on four things: which Hubs you subscribe to, which tier you choose (Starter, Professional, or Enterprise), how many seats you need, and, for Marketing Hub, how many contacts you'll market to.
That's a lot of variables. And the pricing page doesn't make it easy to figure out what you'll actually pay.
This guide breaks it all down in plain English. Or if you'd rather skip the reading, use our free calculator and get a personalised estimate in about two minutes.
The six Hubs
HubSpot's platform is split into six products. You can buy them individually or as a bundle:
- Marketing Hub for email campaigns, automation, landing pages, lead capture, and analytics
- Sales Hub for deal pipelines, email sequences, meeting scheduling, and forecasting
- Service Hub for help desk, ticketing, live chat, and knowledge base
- Content Hub for website building, blogging, and CMS (formerly CMS Hub)
- Data Hub for data sync, cleaning, and automation (formerly Operations Hub)
- Commerce Hub for payments, invoices, and quotes
Most businesses need two or three of these, not all six. The calculator helps you figure out which ones are relevant.
The three tiers
Each Hub comes in three paid tiers, plus a free version:
Starter is the entry point. Affordable per-seat pricing, essential features, no annual commitment, and no onboarding fee. Good for small teams getting started.
Professional is where HubSpot becomes a serious business platform. Workflow automation, custom reporting, A/B testing, and advanced tools. Requires an annual commitment and a mandatory onboarding fee. The price jump from Starter is steep, typically 10 to 15 times more.
Enterprise is built for large organisations with complex needs. Advanced governance, predictive analytics, custom objects, and multi-team management. Requires annual upfront payment and higher onboarding fees.
What each Hub costs (approximate USD, monthly billing)
Marketing Hub: Starter ~$20/mo | Professional ~$890/mo | Enterprise ~$3,600/mo. Marketing Hub also charges based on marketing contact volume, which can push the price up significantly.
Sales Hub: Starter ~$20/seat/mo | Professional ~$100/seat/mo | Enterprise ~$150/seat/mo.
Service Hub: Starter ~$20/seat/mo | Professional ~$100/seat/mo | Enterprise ~$150/seat/mo.
Content Hub: Starter ~$20/seat/mo | Professional ~$500/mo | Enterprise ~$1,500/mo.
Data Hub: Starter ~$20/seat/mo | Professional ~$800/mo | Enterprise ~$2,000/mo.
Commerce Hub: No monthly fee. Professional and Enterprise features unlock through other Hub subscriptions.
All prices are approximate USD figures. HubSpot prices differently in GBP, EUR, and AUD, sometimes significantly. The calculator gives you exact numbers in your currency.
For detailed breakdowns of each Hub, see our individual guides:
- Marketing Hub Pricing, the most expensive Hub and the trickiest to budget for
- Sales Hub Pricing, covering seat types, tiers, and how to right-size your plan
- Service Hub Pricing, including when it's worth it vs dedicated support tools
- Content Hub Pricing, and whether you actually need it
- Data Hub Pricing, what it does and who it's for
For broader questions, see our guides on HubSpot seats explained, Starter vs Professional, annual vs monthly billing, and what HubSpot costs for a small business.
How seats affect your price
HubSpot uses three seat types:
Paid seats (Sales seats, Service seats, etc.) unlock the full feature set of that Hub. These are for people actively using the specialist tools: your sales reps, support agents, and marketers.
Core seats give general CRM access without specialist features. These are for team members who need to view and edit data but don't need the full Hub capabilities.
View-only seats are free and unlimited. For stakeholders who need visibility but don't need to edit anything.
Here's the detail that catches people out: core seats are priced at the rate of your highest-tier Hub. So if you have Sales Hub Professional and Marketing Hub Enterprise, all core seats cost the Enterprise rate.
For a full breakdown of every seat type and how to map your team, see our complete guide to HubSpot seats.
How marketing contacts affect your price
Marketing Hub is the only Hub that charges based on contact volume. You pay for "marketing contacts," the people you actively send marketing emails to or include in ad audiences.
Each tier includes a base allocation: Starter includes 1,000, Professional includes 2,000, Enterprise includes 10,000. Go over the limit and HubSpot auto-upgrades your tier instantly and irreversibly until renewal.
This is one of the most common sources of unexpected HubSpot costs. Read our deep dive on Marketing Hub pricing for strategies to avoid overspending.
Onboarding fees
On the current hub-by-hub model, Professional and Enterprise plans carry mandatory one-time onboarding fees ranging from $1,500 to $7,000 per Hub. These stack if you're subscribing to multiple Hubs.
On that model, buying through a certified HubSpot Solutions Partner who handles your implementation has typically been the way to have these fees waived. HubSpot has not published onboarding fees for the new seats-and-credits model. See our full breakdown of onboarding fees.
Annual vs monthly billing
Starter plans offer month-to-month billing. Professional and Enterprise plans require an annual commitment, either paid monthly or upfront. Paying upfront for the year typically saves 10 to 25%.
Downgrades only take effect at renewal, and features built on higher tiers may break when you step down. Plan your tier carefully. It's much easier to upgrade than to downgrade.
The bundle option
HubSpot offers the Customer Platform bundle, which includes all Hubs at a given tier. The Starter bundle at ~$20 per seat is exceptional value. The Professional bundle can save money if you need three or more Hubs at Professional level. See our bundle pricing guide for the full breakdown.
What the pricing page doesn't tell you
There are several costs that aren't obvious from HubSpot's pricing page: onboarding fees, contact auto-upgrades, core seat pricing tied to your highest Hub, add-on costs for things like custom reporting and API limits, and auto-renewal terms. We've written a complete guide to these costs.
New EMEA customers on HubSpot's seats-and-credits pricing
If you are a new HubSpot customer in Europe, the Middle East or Africa, the hub-by-hub prices above don't apply to you. From 1 October 2026 you buy one edition (Starter, Professional or Enterprise) for the whole account, and you can't mix editions or buy Hubs separately. Marketing contacts are no longer billed separately; they count inside your record capacity.
Seat prices, in EUR per seat per month, "starts at", from HubSpot's Flexible Seats-and-Credits Pricing supplement, as published on 2 October 2026:
| Seat | Starter | Professional | Enterprise |
|---|---|---|---|
| Core Seat | €20 | €60 | €90 |
| Front Office Seat | not available | €120 | €150 |
Each edition also includes a monthly allowance of credits, which reset every month and don't roll over:
| Starter | Professional | Enterprise | |
|---|---|---|---|
| Included credits / month | 5,000 | 10,000 | 15,000 |
| Record capacity (all objects) | 25,000 | 250,000 | 15,000,000 |
Credits pay for usage such as email sends, workflow actions and AI agents. If you haven't bought any extra credits, credit-using features pause when the included credits run out. HubSpot publishes no GBP, USD or AUD prices for this model.
For the full picture, read HubSpot's new pricing model explained, Core vs Front Office seats and HubSpot credits explained.
Get your actual number
Every business is different. Instead of piecing together pricing from the tables above, use PlanMyHub to get a personalised estimate based on your specific needs. It takes about two minutes, covers GBP, EUR, AUD, and USD, and factors in everything: Hubs, tiers, seats, contacts, billing period, and onboarding fees.
Completely free. No email required. Just honest numbers.
Frequently asked questions
How much does HubSpot cost per month in 2026?
It depends on your setup. Starter plans start at around $15 to $20 per seat per month. Professional plans range from $500 to $890 per month depending on the Hub. Enterprise starts at $1,500 to $3,600 per month. Most growing businesses pay between $100 and $2,000 per month. New customers in EMEA are on the seats-and-credits model instead, where a Core Seat starts at €20 per seat per month on Starter (HubSpot's Flexible Seats-and-Credits Pricing supplement, as published on 2 October 2026).
Is HubSpot free to use?
Yes. HubSpot offers a free CRM with contact management, deal tracking, email, forms, and live chat. On the current model the free tier supports up to 2 users and 1,000,000 contacts. On the new EMEA model the free edition allows up to 2 free users, 3,000 records and 300 email sends per calendar month. Paid features like automation, sequences, and custom reporting require a Starter or Professional subscription.
Does HubSpot charge per user or per account?
Both, depending on the Hub and tier. Starter plans charge per seat with no minimum. Professional and Enterprise plans have a base price that includes a set number of seats, with additional seats charged on top. The exact structure varies by Hub.
Can I pay for HubSpot monthly?
Starter plans can be billed monthly with no annual commitment. Professional and Enterprise plans require an annual commitment, though you can choose to pay that commitment in monthly instalments or upfront for the year. Paying upfront saves 10 to 25%.
What currencies does HubSpot support?
HubSpot bills in seven currencies including USD, GBP, EUR, and AUD. Prices vary between currencies and are not simply converted at the exchange rate. Each currency has its own pricing structure set by HubSpot.